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About Us

Our Journey

By Linda Howard, Managing Director

The journey started when I took ownership of a London based home to school transport service. I was passionate about travel safety for my children and all other children. My desire was to create a service which parents and schools could rely on, secure in the knowledge that children were cared for by valued employees. 

By prioritizing safety in line with international best practice standards we would be proud to offer our service. My company was the first bus company to embrace Safer Recruitment standards and believed in hiring the best people to create a safe and supportive environment for each child.

Over the last 20 years I have worked on behalf of International and Independent Schools, transportation providers and government bodies across Asia, Europe and the Middle East. In doing so, I apply the same passion I had when I first started in the industry. For children who use a school bus, the school day begins and ends with their bus journey

Every school bus should offer students a safe and trusting environment for their commute between school and home each day. Parents want to be confident that their children are given the same care on the school bus as in school. The school bus service should mirror the school's culture of care and daily safety practices.

The story of why School Transport Management started
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Our Mission

To provide our clients with the knowledge and structure to deliver a child friendly, safe and efficient school transport service.

Core Values

Supports our mission, defines our work ethic which enables us to meet client needs.


  • Listen: We strive to understand the real problems so we can offer the best solutions.

  • Value Centric: We minimize time waste through transparency and a clarity of objectives. 

  • Passion: We strive to pass on our passion for safety and quality school transportation.

  • Focus: We focus on delivering our very best through communication, reliability, and dependability. 

Linda Howard,



  • International Transport Manager CPC

  • Certified Child Passenger Safety Technician/Instructor

  • Designated Safeguarding Lead and Safer Recruitment Certification


  • Chartered Member CiLT

  • Women in Logistics & Transport

  • Confederation Passenger Transport 

  • National Association for Pupil Transportation

Lind Howard Managing Director School Transport Management
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Steve Burnell,
Advisory Consultant

Following nine years of contract and bid management at Serco, I joined the STS Group as Managing Director and continue to develop both school and private transport services with my team of 3,200 employees.


I am obsessed with customer excellence and making sure that our business has effective management systems in place for our people and customers. These systems are our DNA and have helped develop highly engaged teams of employees and successful growth over the past five years. I am an advocate of vocational development in the transport sector and remain an active Fellow member of the Chartered Institute of Logistics and Transport.

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  • Managing Director, STS Group (2017 - present)

  • Contract and Bid Director, SERCO (2008 - 2017)

  • Operations Director, National Express (2007-2008)

  • Head of Service Delivery, National Express  (1992 - 2007)


  • Fellow Member CiLT

  • Member of Institution of Occupational Safety and Health (IOSH)

About Steve Burnell

Chris Coles,
Advisory Consultant

One of the most efficient methods of levelling up children from all backgrounds is for their education to be successful. A great part of success is to remain stress-free and I am passionate that each child’s journey to and from school should be an enjoyable part of their day as opposed to one that delivers them to school stressed and unable to concentrate on their studies.

I have been involved in school transport in all capacities, from managing small school transport operations with Section 19 permits up to the role of Operations Director for Kura where we transported over 11,000 children each day.  More recently, I have assisted local authority councils in driving improvements in their school transport operations.

Chris Coles
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  • Operations Manager (Transport), Queenswood School

  • Transport Manager, St John’s School
    Operations Director, Kura

  • Interim School Transport Manager, Central Bedfordshire Council


  • Fellow of the Institute of Training and Occupational Learning

  • Chartered Member of the Institute of Logistics and Transport

  • Member of the Institute of Leadership and Management

Nottingham School for Girls Student gett
School Children getting on bus in Thaila
3 Yellow School Buses in the Middle East
School Friends leaving to get home from school
White school bus driving in the country
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